A start-up, a foundation, a local business, a large enterprise, an international firm… or even an independent solopreneur, whatever you are, we are ready to accompany you in your digital journey.
We are SYMPAN, a group of digital enthusiasts who have tried everything for years, to save you time, cost and effort while delivering the most desired results.
Yes, that’s us.
Digital marketing is what we do
Talk to us about any digital marketing strategy you can think of, and you’ll find that we’ve already tried it. We’ve either succeeded or failed, a million times over. But in the process, we’ve surely learned tons of hidden secrets. And we’ll save you an eternity of struggles we’ve been through, if you let us into your family 😉
Digital marketing is not a scary word to us, it’s our playground. We plan strategies, execute, revise and optimize, and we win! If you want to win the digital game, trust our experienced team.
Strategic Consulting and Planning
Now let’s get down to business. We don’t simply develop strategies for any business right away. No, we don’t.
We deeply understand that each company is a world of its own, with its own story, its own narrative, its own network, etc. That’s why, before diving into a strategy discussion, we must first understand the business.
What is your mission? What do you sell? What is your promise? Who is your audience? Why do you want to go digital? Do you have an established brand personality? Who are your competitors? What sets them apart from you? And so on.
All of these questions are necessary at first, to break the ice, understand the puzzle and start solving it. And to solve the puzzle, we need to start planning.
After understanding your business and your brand, comes strategic planning. At this level, we decide on many elements such as which channels to use based on the information gathered earlier, what messages to communicate, types of content, frequency… etc.
By deciding on these elements, we can create editorial content, automate tasks if necessary, design the functioning of the different processes and optimize the execution of the strategy.
Yes, this also means we bring you real-time results. Whether you opt for a short-term lead generation strategy or a long-term retention and loyalty strategy. We’ve got you covered either way.
Determining Goals First Is Critical
Before deciding to join the digital world for the first time, or simply launch an advertising campaign if your business has already a digital presence, you need a goal.
A goal makes all the difference.
If you aim to increase your sales for the upcoming month only, especially if it’s a seasonal peak period, short-term lead generation campaigns can be perfect for you. You won’t need to think much of the long term strategies, if you’re interested in only the current period.
However, if you aim to increase your loyal customers, build relationships with them based on trust and improve your reputation, you’ll need to think of at least 3 months or more of digital engagement. No short-term tactics can help you achieve the desired results.
It would be a perfect combo if you mix the two. Short and long-term. While focusing on establishing a strong coherent brand in the process.
It’s not a simple job. Marketing is not exact science. It deals with humans, and humans are quite unpredictable, are they?
There is a lot of trial-and-error, but that’s exactly what drives in the good results. We explore lands that are less visited by others, we ask questions that tickle our brains, we do that and all to bring you good results. It’s our reputation we put at risk here. And it’s a big risk.
The Brand and Audience Pair
The goal is here, so what next?
Of course, it’s when we dive into the complicated relationship between your brand and your audience. It’s not that simple, you know.
Think of your business as a person trying to provide a solution, and your large target market as a single individual suffering from a problem. How would your brand person resonate, behave and communicate with the target individual, to convince them to accept the solution?
Well, it would be better if the atmosphere between the two was a bit more comfortable, to build trust, and prepare the ground for business transactions.
To make the other feel more comfortable, your brand person has to be relatable, to feel real and to sound pleasing to their ears. You only do that when you understand very well your target market, and treat them as an individual instead of a whole bunch of people.
It’s the brand personality and customer persona combo. Make it one to one. It’ll feel more real and authentic.
Not sure how? Well, we’re here for that.
Creating Magic Spells, Content Planning, Campaigns and Systems
Once we have access to all the dirty secrets of your business and its audience, it’s time to make some tricky magical spells.
With A/B testing, trial-and-error tactics, we uncover the suitable doses of ingredients to drive better results:
–Â Â Â Â Â What channels to use?
–Â Â Â Â Â Organic or paid?
–Â Â Â Â Â What message?
–Â Â Â Â Â What tone? What hook? What CTA?
–Â Â Â Â Â What form?
–Â Â Â Â Â When?
–     …
This overall outline is adaptable to different strategies: SEO content writing, copywriting, Social Media Management, Community Management, E-mail Marketing, Graphic Design…
Pretty diverse, right?
Well, that’s what teams are for!
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We’ve talked quite a bit. Hope you’re still around! We’d be happy to join you in your digital journey. Send us an e-mail and let’s get to work!
